Tapping into popular
psychology concepts of “desires” and the “fear of being left
out”, Niyati conceptualized a social media engagement calendar
comprising several small contests with giveaways, periodic
advertising, in-showroom events to increase footfalls, timed
posts, and event-specific engagements to bring together the fans
on a common entertaining platform.
The Facebook page was advertised along with the brands regular
communication to enhance visibility. Within first two months,
Facebook rose to the 2nd highest referral traffic to the brand’s
also became an additional revenue stream for their online sales.