Search Engine Optimization



Optimizing your website is the first step towards online success.


Our Search Engine Optimization services can:

  • Improve ranking of your website
  • Increase visitor count to your site
  • Provide better ROI
  • Generate more leads and business
  • Retain ranking for a longer period

Being invisible is an exciting state to be in, unless you are a website. The more a website is visible on the internet, the more successful it will be. At Niyati, we have over a decade of expertise in making websites visible to their target visitors. Search Engine Optimization (SEO) is one sure shot way of making your website is accessible to the visitors, right when they are searching for a service you handle.

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Search Engine Optimization – the what, why and how

In simple terms Search Engine Optimization (SEO) is a practice by which a website is optimized to rank higher for specific keywords and phrases in leading search engines like Google, Yahoo or Bing. It is a systematic process whereby several on-site and off-site factors are worked upon to improve natural (or unpaid) ranking of a website compared to millions of competitors.

Search Engine Optimization is absolutely critical to any business that wants to make a mark on the internet. Be it an individual selling perfumed candles or a multinational company marketing high-end technology services, being on the top of organic search results is a decisive factor for your success online.

Our experienced search engine optimization experts will take a very focused approach in enabling your site to be optimized for search engines. We have a proven multi-step process that ensures your website not just ranks well but also improves the conversion rates. What’s more, our constant optimization efforts will ensure that your website stays on top of organic search ranking for longer periods.

Learn how to mprove Google ranking.

App Store Optimization

With the proliferation of apps for mobile devices, it has become increasingly critical for mobile app developers to make their apps rank well on app stores. With no clear-cut guidelines for optimization, app developers usual lose out on valuable traffic and downloads. Niyati can help you with best practices followed in App Store Optimization (ASO). Be it Apple’s App Store or Google Play, we can help you in driving more traffic to your mobile or tablet app pages.

Our Search Engine Optimization tasks include:

  • Competitor analysis
  • Site traffic analysis
  • Keyword research
  • Keyword selection
  • Incoming links report
  • Search engine friendly URLs
  • Title and meta tag optimization
  • Stylesheets (H1, H2, CSS, Hyperlinks)
  • Image alt tags
  • Sitemaps, breadcrumbs and footer
  • Robots.txt Inclusion
  • 404 error page optimization
  • XML sitemap creation
  • Web pages content optimization
  • Link building strategies
  • Google webmaster setup
  • Yahoo siteexplorer setup
  • Bing webmaster center setup
  • Monthly ranking report
  • Submission to free and paid directories
  • Video uploads
  • Press release submission

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