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Traditionally, the term 'Branding' is defined as "A trademark or distinctive name identifying a product or a manufacturer".
But in today's highly competitive marketplace, branding has much more relevance that just identifying with the product with the company. Branding involves extensive market research, analysis of the company's products and services, customer study, competitor study and developing the corporate message to be conveyed to the customers over the years.
Niyati offers the following services as part of its identity development package:
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Naming the brand, be it a Corporate, Product or Service |
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Designing the brand's
logo or mnemonic |
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Developing promotion
collaterals (corporate stationary and product packages) |
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Brand extension (both offline and online - advertisements,
websites and
multimedia) |
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Brand sustenance ideas (contests and campaigns etc.) |
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Related link :
Logo Design Samples
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